Let me start with a photo; compare these.
Advertised foods don’t really look exactly like the real food they’re selling. The truth is, the appetizing foods we see in tv commercials and print adverts would be something not even close to food, but delicious if they were on your plate. Many times it would even be unfair to identify them as food. Ever wondered why in most presentations they never taste their ‘food’ on TV? They know what it really is. The most annoying part of these ads is how they spoil good beer by adding soap to enhance foam. I would rather throw a bag of maize into the pacific than spoiling a bottle of liquor, huh! Just kidding though. When you watch a beer commercial or an ad about fruit or anything relating food and think, ‘man, that looks tasty’, and when you get that same exact from the market, it looks absolutely nothing like the commercial. It happens every time! How do ad men make the products look so finger-licking?
Look at the examples below.
Real milk tends to make breakfast cereal soggy and rather disgusting in pretty short order. This is where glue is the substitute. Yes, white glue, a carpenter’s glue! Where no glue is used, yoghurt and hair shampoo can also work.
A fully cooked chicken has ugly wrinkles out of the oven. This is why they sew undercooked chicken with a thread to make the skin tight, then pull up the neck skin and pin. They sprinkle molasses mixed with water to attain a delicious brown color. Don’t try this at home.
Meat doesn’t really need to be cooked as this will cause it to shrink and dry out. A blow torch is used to sear the meat, and a branding iron will now create the grill marks then finally shoe polish or wood varnish will be applied to provide a nice, succulent color.
Hot foods should look hot. How do they attain this? Simple. Cotton wool is soaked in hot water and skillfully hidden in those materials they claim to be food.
Cardboard & Toothpicks
Even if you could get past the taste of the leather shoe polish described above, a photography-ready hamburger would be unpleasant to deal with, as they are typically loaded with sheets of cardboard for support and toothpicks or pins that have been strategically placed to keep lettuce, onion, and the rest of the package in their specifically staged place.
Yummy Golden syrup flapjacks
A nice big stack of flapjacks is a delicious thing. The underside is that their porous nature lets the syrup just seep right in. This is solved by coating them with motor oil.
That ripe, delicious bunch of grapes you see in that ad have that matte look to them because they’re coated in a healthy amount of one of these grocery store spray can staples.
Soap in beer
Soda and beer doesn’t look so crisp and refreshing without an overabundance of bubbles. A little antacid tablet typically gets the stuff churning and bubbling. Dish soap can be used for creating larger surface bubbles. Also, adding crushed aspirin to champagne can do the trick.